The problem
Every hour between an inquiry and a reply lowers the odds of winning it. Most small teams answer when they get to it, log the lead inconsistently, and lose track of who owns the follow-up.
How it works
- The web form posts to an n8n webhook.
- Claude reads the inquiry, scores it (hot, warm, cold), and drafts a personalized reply.
- The contact and deal are created or updated in HubSpot.
- The reply goes out (or waits for approval), and the owner gets a Slack alert with the context.
Governance notes
Start in draft mode. Once the team trusts the drafts for a given lead tier, promote that tier to auto-send and keep sampling.